Babel director Simon Coughlin speaks with digital transformation influencer Cyril Coste. Cyril is an experienced digital transformation expert having worked with some big global tech brands including IBM and AWS to enhance their product development, digital innovation and customer experience. Among his accolades, he has been named in Onalytica’s Global Top 100 Digital Transformation Influencers list since 2017. As well as giving his top tips for tech trends in 2024, Cyril provides an insight into life as a technology influencer.