From AI and data breaches to business resilience, there's a lot of noise in the cybersecurity news cycle. Every cybersecurity provider wants to be heard, and every threat feels critical. That's a challenge for any B2B cybersecurity vendor looking for exposure. What do journalists actually want to hear from you? On the latest episode of the Digital Communicators Podcast, prolific UK cybersecurity journalist and former analyst Dan Raywood shares his insights with Babel PR based on his two decades of experience in covering the beat.