Babel senior campaign director Jen Kelham speaks with Teresa Cottam, chief analyst at Omnisperience.
Jen speaks with Teresa Cottam, a distinguished industry analyst and expert in the digital economy. In addition to being renowned for helping companies create compelling experiences that transform their businesses, increasing value and building engagement, Teresa is a judge of the GSMA Global Mobile Awards and for the World Communication Awards, and a contributing analyst to the TM Forum. For the last - nearly seven years - Teresa has been the Chief Analyst at Omnisperience, the company she founded after nine years at the helm of Telesperience, and analyst roles at Analysys Mason, Informa and Ovum (both of which are now part of Omdia). Teresa talks about the role of women in the tech sectors, how she likes to work with AR and PR teams, and offers her predictions for 2024.