As part of our 'B2B tech trends 2024' series, Babel director Simon Coughlin speaks with San-Francisco based Eric Siegel, a leading consultant and former Columbia University professor who helps companies deploy machine learning. Eric is the founder of the long-running Machine Learning Week conference series, the executive editor of The Machine Learning Times, and a frequent keynote speaker. He wrote the bestselling "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die," which has been used in courses at hundreds of universities.