Since March last year, the essence of media relations has changed. The onset of remote working has caused PRs and journalists to adapt the way they operate as newsrooms have largely been left empty as the industry has adapted to various lockdowns. From a PR perspective, this has meant upping the creativity and the perseverance. Babel's Dan Parris hosts today's episode and chats to his Babel colleagues Declan Bradshaw, Abbie Anderson and Matt Silver about how media relations has changed since the onset of the pandemic nearly a year ago.
Music:
Ahjay Stelino - Break Away
Ketsa - Good Vibe